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Blogger Book Reviews That Actually Translate to Sales

06 Feb 2018 // Book Marketing Tips // 1 Comment

If you request a review from a busy book blogger, you are likely to be put in a months-long que. Popular bloggers can’t keep up with the requests they get, and some of the biggest bloggers get paid by large publishers to review books. What chance…

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Company Branding and Marketing on a Budget

30 Jan 2018 // Book Marketing Tips // Add Comment

After years of contemplating, I dared to enter the prestigious, but challenging world of the “struggling authors’ society”. I always wanted to write children’s books; I finally figured out what I wanted to write about. Now, that my…

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Do’s and Don’t for Autographing a Book

09 Jan 2018 // Book Marketing Tips // 2 Comments

Long before my first book was published, I read-up on the best practices for autographing books. My wife thought I was crazy for spending so much time on this topic considering I didn’t have a book that needed signing, but the information learned…

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Sell An Experience Instead of a Product

19 Dec 2017 // Book Marketing Tips // Add Comment

Congratulations, you’ve published a book. Are you ready to sell an experience? Publishing houses have limited time and resources so authors, self-published or otherwise, wear many hats. In part or fully, the job of promoting and marketing a book…

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Media Relations for Authors: Know Your Media

12 Dec 2017 // Book Marketing Tips // Add Comment

With today’s intense competition for acquiring visibility in the public arena, it’s vital to make your interaction with the media an integral element of your authoring strategies… Consider the demographics of media outlets. Most are designed…

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