In the ever-changing world of book publishing, one thing always remains a deadly constant: Discoverablity. Without discoverability, many New York Time’s bestselling books wouldn’t even graze the bottom of the list. A new book could be…
Few Americans have ever been invited to an author party, but most say they would love to attend one this year. It’s definitely the most fun way to sell 50 to 250 copies of your new book in a single evening…
Change is tonic, right? In those good ol’ days (say, 1996, when my first book was published), publishers arranged the signings and radio interviews. They also sought out reviewers. All a writer had to do was send postcards, make phone calls, walk…
One of my recent blogs posed the question: Are public libraries relics of the past? In that blog I presented a case for the important role libraries still play in our communities. I recently discovered a reason why…
I’ve already written a number of posts on what authors can do to partner with their local brick and mortar bookstores. In a guest post for Kobo, I even suggested, “Ask not what your bookstore can do for you–ask what can you do for your…
What is a Writer’s Platform? If you think of it as a physical thing, a platform is a raised area, like a stage, which would put someone above the crowd to be viewed by everyone at once. Online, it’s a central point to attract fans and future…
A few weeks ago, someone on Twitter asked me if I recommend any online writing courses. I replied, not with writing courses, but rather with a long list of favorite podcasts! I’ve been on the podcast bandwagon for about two years now, and I cannot…
This weekend I attended an excellent conference featuring women authors. Exciting event. Diverse authors. Great presentations. So many lost opportunities! All these speakers and authors had a fabulous opportunity to build their fan and reader base…
I must admit that marketing is WAY more than I ever imagined. As an indie author, without a major publishing company behind me, I have realized that marketing and promoting is, for me, much more difficult than writing my books. After completing my…
One of the most important things an author can do once he or she has written an excellent book, is get people to read it. Duh. The really hard part is convincing those who’ve read it to post a good review. This can be awkward, unpleasant and even…
