How small can you get? What do I mean by that? In the world of marketing and understanding your ideal client there is a massive group of people that you can reach. But as I have learned in my author journey, a book for everybody is a book for…
I’ve read stats that range from 600,000 new books per year in the US alone to 2.2 million published worldwide per year. These are fiction and non-fiction books, traditional and self-published, paper and electronic. A new book may barely get…
For the independent author every marketing opportunity is a challenge and every challenge is an opportunity. In my case, one of the biggest hurtles is a book signing event. While exciting to consider, it’s always a daunting experience for…
Making Lemonade Remember when you were a kid and you and your sister, brother, neighbor, or schoolmate decided to make some money by selling lemonade, cookies, watermelon, or stuff you thought your mother didn’t need? Well, the adult equivalent…
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