In the summer of 2014, several local authors met to discuss the marketing of what they’d written and published. From that first meeting, Authors Innovative Marketing (AIM) has now expanded to more than 30 Members plus valued Friends of AIM. We…
The very hardest part of this author gig? Marketing. Hands down. It doesn’t matter if you’re self-published or traditionally published, you’re going to have to market your book if you want sales.
I attend a large writer’s group and, at 59, I’m actually on the lower end of the age spectrum. I’ve notice whenever our speakers talk about setting up a platform most of the group goes into zombie eye glaze mode. This week I spent three hours…
Revised 8/29 after receiving royalty statemet data. I organized a coordinated e-book promotion this past Mother’s Day—because motherhood is a big piece of my contemporary novel, Appetite—for the first time. I had read several e-marketing…