Blogger Book Reviews That Actually Translate to Sales

By Guest Author, Cara Sue Achterberg

If you request a review from a busy book blogger, you are likely to be put in a months-long que. Popular bloggers can’t keep up with the requests they get, and some of the biggest bloggers get paid by large publishers to review books. What chance does your review have to make it on their site? Honestly, not a good one.

Garnering free reviews is no easy feat and paying for them doesn’t always guarantee that you’ll see any bang for your buck.

Is it worth making the financial investment to court bloggers? Yes! Just not book bloggers.

My book, Girls’ Weekend, tells the tale of three busy, overloaded moms who leave for a weekend away and decide they can’t return to lives that don’t seem to fit anymore. What happened to the life they thought they’d have? The woman they used to be? Motherhood is what happened. This is a common dilemma for plenty of women.

So, who better to blog about my book than moms? I discovered that the Mom Blog world is vast. In the year leading up to my book release I combed twitter in search of blogs. Making lists of the busiest ones, the ones that made me laugh, the ones that made me cry, the ones that taught me something. I commented on the posts, reached out to the bloggers and made connections.

A few months before my book launch, I pitched these bloggers formally through their websites, telling them first what I liked about their site and then why I thought their readers might like my book. I offered a paper or ecopy for free with no obligation to review it.

More than half of these women took me up on it and more than half of those posted about my book. The results? Sales. Girls’ Weekend was my bestselling book to date.

Look for bloggers and websites that are frequented by the kind of person who would like your book and then ask. All they can say is no. Like so much else I’ve discovered about marketing my book – you’ll never know unless you ask, and you have nothing to lose.

Meet Cara Sue Achterberg

Hometown Guest Author Headshot

Cara Sue Achterberg is a novelist, blogger, and rescue dog foster mom who lives on a hillside farm in New Freedom, Pennsylvania with her family and far too many animals. She has written three novels, I’M NOT HER, GIRLS’ WEEKEND, and PRACTICING NORMAL, and one nonfiction book, LIVE INTENTIONALLY.


Her memoir, ANOTHER GOOD DOG: One Family and Fifty Foster Dogs, will be released August 7, 2018 from Pegasus Press. For more information, blog links, and plenty of puppy pictures, visit

About Becky Robinson

Becky is the founder and CEO of Weaving Influence, the founder of Hometown Reads, and a champion of the #ReadLocal Movement.

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What People Are Saying

  • Super good tips for narrowing the search for publicity, and also for establishing relationships with blogging communities before asking them to review or promote your book. Smart!

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