Long before my first book was published, I read-up on the best practices for autographing books. My wife thought I was crazy for spending so much time on this topic considering I didn’t have a book that needed signing, but the information learned…
Congratulations, you’ve published a book. Are you ready to sell an experience? Publishing houses have limited time and resources so authors, self-published or otherwise, wear many hats. In part or fully, the job of promoting and marketing a book…
With today’s intense competition for acquiring visibility in the public arena, it’s vital to make your interaction with the media an integral element of your authoring strategies… Consider the demographics of media outlets. Most are designed…
Authors typically find themselves in a funny spot – you write in relative isolation on a book for years, and then once it is getting ready to publish you are expected to promote it to everyone you meet. That promotion part can be tricky, and it is…
Although I am grateful that SFA Press, an independent university press, has published my debut novel, “The Heart to Kill”, and continues to distribute it, I quickly discovered that if I want to sell the book, I’m the one who has to get…
