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How to Create an iMovie Trailer for Your Book

08 Aug 2017 // Book Marketing Tips // 2 Comments

Whenever I get the clever idea to try something new I ask—with a nonchalant shrug—“How hard can it be?” If you ever hear me say this, please smack me, because it is always harder than I thought. Having once taken a video production class, I…

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How To: Goodreads Giveaway

01 Aug 2017 // Book Marketing Tips // Add Comment

Everyone wants a free book. Goodreads leverages giveaways for your marketing benefits. It is easy, it works, and it only cost you the number of books you choose to give away. Goodreads provides a fun place to list the books you have read, want to…

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Don’t Forget About Print

28 Jul 2017 // Book Marketing Tips // Add Comment

This post was originally published on www.beckyrobinson.com

As a marketer, I’m always looking to learn new techniques and repeat tactics that work. I recently had the pleasure of talking with Simone Stover…

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The Book Trailer: A Powerful Marketing Tool

25 Jul 2017 // Book Marketing Tips // 1 Comment

Been to the movies lately? If you’re like me, in order to secure a decent seat, I try to get there a few minutes early. But it doesn’t really matter, even if I’m running late. I never miss a thing. Why? Because I’m going to be exposed, like…

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Gift-ology for Authors

18 Jul 2017 // Book Marketing Tips // 3 Comments

When my friend Jeff recommends a book, I usually run right out and buy it. So when he mentioned Gift-ology, I placed my Amazon order. Gift-ology, by John Ruhlin is about the art and science of using gifts to cut through the noise, increase…

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