Pay-per-Click ads (PPC ads) are some of the most effective ways to sell books. PPC ads can also be a major headache if you don’t understand how they work. Here’s an explanation in a nutshell. PPC ads are auctions. You bid on a keyword…
A simple search for how to market your book elicits the importance of tags, keywords, the pros and cons of blogging, ads, promotions, and the savvy use of social media. In addition to mastering standard marketing methods, here are a few unique…
Hometown Reads is all about community, and it’s one of my big things too. I’m one of those folks who sees something missing, and jumps in to fill the gap. I built a great thriving local writer’s group here in Sacramento with more than forty…
Like so many authors these days, I find book marketing the hardest and most stressful part of the writing process. My first novel was published in the 1980’s as a paperback original. At that time, publishers edited in-house and spent money on…
Unless you have a huge marketing budget, which most of us don’t, marketing success is hit-and-miss at best. I’m an advocate of the shotgun method. Even if you don’t care for it, social media is a necessary tool. One article I read suggested…
