Unless you have a huge marketing budget, which most of us don’t, marketing success is hit-and-miss at best. I’m an advocate of the shotgun method. Even if you don’t care for it, social media is a necessary tool. One article I read suggested…
Here are several approaches to promoting sales that I have found helpful: Distributing postcards-I include a small postcard displaying the cover of my latest release with a description in every bill or letter that I mail out. I also hand them out…
Only the first of my twelve books out so far is self-published, with the others being brought out by five different publishers in Canada and the U.S.A. Working on discovery, marketing and sales is still a major part of what I do as an author. And…
I recently published a book about my area’s industrial history (The Magnificent Machines of Milwaukee). It features over seventy local companies and the incredible machines they invented. I have been giving presentations about the book—about one…
