As a new author, I jumped head first into self-publishing with my first two works. As far as mistakes go, I tend to think that I made every one that seasoned authors warn new authors about, and like many, I didn’t realize how challenging…
This post was originally published on WeavingInfluence.com. I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other…
When I began this journey to published author, I had no idea what I was getting myself into. I only knew I loved to write and desperately wanted to get my first book out there. Honestly, I thought writing was hard…until I tried to market what I…
I used to teach journalism, and one of the first lessons about writing a good journalistic article was finding the right hook to appeal to the audience. The more I learn about book marketing, the more I find the comparison to fishing to be apt. When…
My friend Marina is like a celebrity in our local running community. Everyone knows her. During recent races, as I’ve run alongside her, we can’t go far without someone cheering her on or calling out her name. I stand quietly beside her…
Promoting your book alone is like running up a steep hill into a headwind. You can do it, but it’s not much fun until you to get to top. I’ve learned that sharing promotional strategies with other authors works better than doing it alone…
We all know that when it comes to writing, we have to find our voice. What we don’t often hear is that the same is true for us as marketers. There are right and wrong ways to market your book as well as your brand as an author. Much of what…
