I considered a traditional focus group to gauge readers’ opinions when I finished the manuscript for my first novel, but I feared it wouldn’t provide the true feedback I craved.

Think local and think about your book’s theme. Don’t get discouraged. You wrote a book. That matters.

I had to convince myself that promoting my book wasn’t self-promotion, it was book promotion. No promo, no sales. I needed a plan.

Being an experienced public speaker, here are some tips on building an audience with informal talks at senior citizens organizations.