As a physical therapist, preparing to publish Your Body Book Guide to Better Body Motion with Less Pain, I purchased John Kremer’s 1001 Ways to Market Your Books. I read it from cover-to-cover, all 700 + pages. I turned down corners of pages…
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my…
Most authors love writing books more than selling books. We want readers to buy our books, but with acquiring readers comes the hard work of business, marketing, and self-promotion. We dream of the day we will sit behind our book table as readers…
As a self-published author, I learned early on that there are two bywords in book promotion: shameless and relentless. This is not a time for false modesty. You’ve written a book you can be proud of: Tell the world. Also, you can’t give up after…
You’ve published a book series! A true accomplishment, regardless of whether you planned it or not. But while you were promised great things would emerge at this point in your writing career, you are facing a few challenges. Allow me to tell you…
When I published my first book, Forgetting English, back in 2009, social media wasn’t quite the phenomenon it was today. I had just joined Facebook, I wasn’t on Twitter, and Instagram didn’t even exist. Back then, I relied on email marketing…
Being a guest on someone’s blog is a great, free and (it could happen) fun way to help market your book and expand your readership. It’s not difficult to be a good guest on someone’s blog. Some of you, though, could teach a class on how to be…
How to Take them into your Story Seeing the children amazed by your story, laughing with your characters, and lifting their hands to take part in the tale is the best reward for a children’s writer. That’s why I love presenting my children’s…
Authors use props—objects, food, music, accessories, hobbies, animals, and many other things—to support their characters and move them through different scenes, and they use props to provide subtle cues to the reader as to how to feel about the…
With the launch of my fourth novel, “The House Always Wins,” in October, 2017, I’ve been in full promo mode for the last four months. Luckily, I’m a marketing guy in real life, which may give me a leg up but doesn’t make the task any…
