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Why Blogging is a Powerful Marketing Tool for Authors

14 Aug 2018 // Book Marketing Tips // 2 Comments

Do all authors need a blog? Nope. But blogging sure can save you a lot of time and marketing money…and it’s the easiest way to establish your author brand. Authors must be on social media these days—and a blog is the only social medium…

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Book Marketing Realities

07 Aug 2018 // Book Marketing Tips // 3 Comments

I’ve published two books. The first one, Beyond Drama: Transcending Energy Vampires, was self-published and we did very little to market it. The second one, Conflict Without Casualties: A Field Guide for Leading With Compassionate Accountability…

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Building a Following

31 Jul 2018 // Book Marketing Tips // 2 Comments

As a new author, I jumped head first into self-publishing with my first two works. As far as mistakes go, I tend to think that I made every one that seasoned authors warn new authors about, and like many, I didn’t realize how challenging…

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Effective Email Marketing

27 Jul 2018 // Book Marketing Tips // 1 Comment

This post was originally published on WeavingInfluence.com. I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other…

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Marketing is A Four Letter Word

24 Jul 2018 // Book Marketing Tips // 3 Comments

When I began this journey to published author, I had no idea what I was getting myself into. I only knew I loved to write and desperately wanted to get my first book out there. Honestly, I thought writing was hard…until I tried to market what I…

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