My friend Marina is like a celebrity in our local running community. Everyone knows her. During recent races, as I’ve run alongside her, we can’t go far without someone cheering her on or calling out her name. I stand quietly beside her…

Promoting your book alone is like running up a steep hill into a headwind. You can do it, but it’s not much fun until you to get to top. I’ve learned that sharing promotional strategies with other authors works better than doing it alone…

We all know that when it comes to writing, we have to find our voice. What we don’t often hear is that the same is true for us as marketers. There are right and wrong ways to market your book as well as your brand as an author. Much of what…

When fellow authors have asked me for advice on how to market books, I ask one question: Have you done any events? The typical response is, yes, book signings either at Barnes & Noble or some local mom and pop shop. Nope, that won’t cut…