Pay-per-Click ads (PPC ads) are some of the most effective ways to sell books. PPC ads can also be a major headache if you don’t understand how they work. Here’s an explanation in a nutshell. PPC ads are auctions. You bid on a keyword…
If we want to write, we must learn to be good marketers. Here are the tips that I have found to work the best.
Revised 8/29 after receiving royalty statemet data. I organized a coordinated e-book promotion this past Mother’s Day—because motherhood is a big piece of my contemporary novel, Appetite—for the first time. I had read several e-marketing…
As a new author, I jumped head first into self-publishing with my first two works. As far as mistakes go, I tend to think that I made every one that seasoned authors warn new authors about, and like many, I didn’t realize how challenging…