I’ve been on three book tours in the past decade (two for my short-story collection, Forgetting English, and one for my novel, My Last Continent), and I’ve enjoyed every exhausting moment. For me, book tour events have included readings…
Meeting prospective buyers is important, but you can reach a larger audience with broadcasts and podcasts.
Anytime you create something and share it with the world, you introduce yourself to the opinions of others. Your creation can be a business, a piece of art, a book or even a new invention. Often is is much easier to fix than to create. Which means that comments and criticism are much easier to make than the actual creation itself.
Because of the changing nature of the publishing world and the revolution in electronic book purchasing, your book must be known throughout the digital world. This is where the author must work hard for success.