In the summer of 2014, several local authors met to discuss the marketing of what they’d written and published. From that first meeting, Authors Innovative Marketing (AIM) has now expanded to more than 30 Members plus valued Friends of AIM. We…
As an author, one of the most daunting realizations you have, after the immensely demanding experience of writing your book, is that you are now just getting started. The hardest lesson I had to learn, both as a speaker and author, is that the job…
At the age of seventy-something I find I am more in vogue as a writer than ever in my life. The writer’s path is not always easy, but now, I am multi-published: novels, short-stories, plays, essays, poetry, music and more. I say this to…
When authors get together, they talk about selling books: what works, who can help, where novels sell like Snickerdoodles, that sort of thing. They also talk about other authors, and when they do, your name should not come up in the following…
How small can you get? What do I mean by that? In the world of marketing and understanding your ideal client there is a massive group of people that you can reach. But as I have learned in my author journey, a book for everybody is a book for…
I’ve read stats that range from 600,000 new books per year in the US alone to 2.2 million published worldwide per year. These are fiction and non-fiction books, traditional and self-published, paper and electronic. A new book may barely get…
For the independent author every marketing opportunity is a challenge and every challenge is an opportunity. In my case, one of the biggest hurtles is a book signing event. While exciting to consider, it’s always a daunting experience for…
Making Lemonade Remember when you were a kid and you and your sister, brother, neighbor, or schoolmate decided to make some money by selling lemonade, cookies, watermelon, or stuff you thought your mother didn’t need? Well, the adult equivalent…
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Social media can be an excellent way to promote yourself and help readers discover your work. It’s relatively cheap, if not free. It can also be a huge drain on your time and resources, both of which you need for your books, short stories, and/or…
