My friend Marina is like a celebrity in our local running community. Everyone knows her. During recent races, as I’ve run alongside her, we can’t go far without someone cheering her on or calling out her name. I stand quietly beside her…
Promoting your book alone is like running up a steep hill into a headwind. You can do it, but it’s not much fun until you to get to top. I’ve learned that sharing promotional strategies with other authors works better than doing it alone…
We all know that when it comes to writing, we have to find our voice. What we don’t often hear is that the same is true for us as marketers. There are right and wrong ways to market your book as well as your brand as an author. Much of what…
When fellow authors have asked me for advice on how to market books, I ask one question: Have you done any events? The typical response is, yes, book signings either at Barnes & Noble or some local mom and pop shop. Nope, that won’t cut…
Attention: new authors and soon to be authors. Book Marketing isn’t easy, nor glamorous or inexpensive. It’s work. Hard, extremely detailed work. But when done right, it is also highly rewarding. Since my first novel – America, the…
As a physical therapist, preparing to publish Your Body Book Guide to Better Body Motion with Less Pain, I purchased John Kremer’s 1001 Ways to Market Your Books. I read it from cover-to-cover, all 700 + pages. I turned down corners of pages…
Whenever I talk about book marketing, I reference running. My most often-repeated phrase about book marketing is that book marketing is not a sprint, it’s a marathon. Since book marketing and marathon training/running have consumed a lot of my…
Most authors love writing books more than selling books. We want readers to buy our books, but with acquiring readers comes the hard work of business, marketing, and self-promotion. We dream of the day we will sit behind our book table as readers…
Continued from The Truth About Writing – Part 1 We all love a great story. Whether we read or write or both, great stories can take us on emotional journeys of excitement, anger, love, despair and can live on for centuries. For thousands of…
I read a really interesting quote by the famous Ray Bradbury recently – it said: “Just write every day of your life. Read intensely. Then see what happens. Most of my friends who are put on that diet have very pleasant careers.” Ray was an…