While no few people want you to believe that perseverance and persistence are the keys to getting published (if that were true then why do so many people give up and resort to—in many cases in frustration and desperation—self publishing?) the…
We, as writers, don’t talk enough about marketing and public relations. We think the hardest part is writing our books, and don’t get me wrong, that is difficult, but nothing is as hard as having your novel, doing the launch, and then not having…
Pay-per-Click ads (PPC ads) are some of the most effective ways to sell books. PPC ads can also be a major headache if you don’t understand how they work. Here’s an explanation in a nutshell. PPC ads are auctions. You bid on a keyword…
A simple search for how to market your book elicits the importance of tags, keywords, the pros and cons of blogging, ads, promotions, and the savvy use of social media. In addition to mastering standard marketing methods, here are a few unique…
Like so many authors these days, I find book marketing the hardest and most stressful part of the writing process. My first novel was published in the 1980’s as a paperback original. At that time, publishers edited in-house and spent money on…
Unless you have a huge marketing budget, which most of us don’t, marketing success is hit-and-miss at best. I’m an advocate of the shotgun method. Even if you don’t care for it, social media is a necessary tool. One article I read suggested…
Here are several approaches to promoting sales that I have found helpful: Distributing postcards-I include a small postcard displaying the cover of my latest release with a description in every bill or letter that I mail out. I also hand them out…
Only the first of my twelve books out so far is self-published, with the others being brought out by five different publishers in Canada and the U.S.A. Working on discovery, marketing and sales is still a major part of what I do as an author. And…
I recently published a book about my area’s industrial history (The Magnificent Machines of Milwaukee). It features over seventy local companies and the incredible machines they invented. I have been giving presentations about the book—about one…
Grange Day George Cates and his sister Effie had a milking herd in East Vassalboro, Maine for many years. He was very active in the local Grange. Grange is a movement from the mid 1800s to promote animal and food husbandry and to promote the…
