Do all authors need a blog? Nope. But blogging sure can save you a lot of time and marketing money…and it’s the easiest way to establish your author brand. Authors must be on social media these days—and a blog is the only social medium…
I’ve published two books. The first one, Beyond Drama: Transcending Energy Vampires, was self-published and we did very little to market it. The second one, Conflict Without Casualties: A Field Guide for Leading With Compassionate Accountability…
As a new author, I jumped head first into self-publishing with my first two works. As far as mistakes go, I tend to think that I made every one that seasoned authors warn new authors about, and like many, I didn’t realize how challenging…
This post was originally published on WeavingInfluence.com. I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other…
When I began this journey to published author, I had no idea what I was getting myself into. I only knew I loved to write and desperately wanted to get my first book out there. Honestly, I thought writing was hard…until I tried to market what I…
I used to teach journalism, and one of the first lessons about writing a good journalistic article was finding the right hook to appeal to the audience. The more I learn about book marketing, the more I find the comparison to fishing to be apt. When…
Promoting your book alone is like running up a steep hill into a headwind. You can do it, but it’s not much fun until you to get to top. I’ve learned that sharing promotional strategies with other authors works better than doing it alone…
We all know that when it comes to writing, we have to find our voice. What we don’t often hear is that the same is true for us as marketers. There are right and wrong ways to market your book as well as your brand as an author. Much of what…
When fellow authors have asked me for advice on how to market books, I ask one question: Have you done any events? The typical response is, yes, book signings either at Barnes & Noble or some local mom and pop shop. Nope, that won’t cut…
Attention: new authors and soon to be authors. Book Marketing isn’t easy, nor glamorous or inexpensive. It’s work. Hard, extremely detailed work. But when done right, it is also highly rewarding. Since my first novel – America, the…
