It’s a dirty word in the mind of many authors and cuts against the very grain of so many of us creative and introverted types. But in today’s age of something like 1,000 books being released into the marketplace a day, that’s right, a day, we simply have to do it.

I was honored to take part (okay I was the head cat-wrangler) for an event in Chicago this weekend that can serve as a template of sorts for other Hometown Reads cities. We had some fun, learned a lot, and made some mistakes. I post this only so…

Everyone wants a free book. Goodreads leverages giveaways for your marketing benefits. It is easy, it works, and it only cost you the number of books you choose to give away. Goodreads provides a fun place to list the books you have read, want to…

Change is tonic, right? In those good ol’ days (say, 1996, when my first book was published), publishers arranged the signings and radio interviews. They also sought out reviewers. All a writer had to do was send postcards, make phone calls, walk…

I’ve already written a number of posts on what authors can do to partner with their local brick and mortar bookstores. In a guest post for Kobo, I even suggested, “Ask not what your bookstore can do for you–ask what can you do for your…

I’d like to challenge you to ask this question of your friends and followers on social media channels. Why? I’d like to learn as much as I can about people’s reading behavior, as our team renews our focus on attracting readers to…