You Have to Ask
My kids and I anticipated visiting a new indie bookstore in a nearby town. From what I could tell, the owner seemed receptive to local authors. After a brief phone call, I learned that she’ll accept local authors’ books on…
Can You Merge Your Social Life With Your Personal Life?
A very good friend of mine who lives in Sedona – Arizona has recently been globe-trotting the world on a series of learnings. I was fascinated to speak with her last week and we discussed many subjects and the topic lead into deep conversation on…
Marketing As If You Are Training for A Triathalon
I packed a bag with copies of my books and press releases, made a list of places I hoped would be receptive to my pitch and started making the rounds. The local libraries were less enthusiastic than I had hoped however they did…
Start Where You Are
I’m excited about what we’ve done so far in building Hometown Reads because I believe to be successful in marketing a book, authors need to start where they are — mobilizing the networks of relationships they already have. Oftentimes…
