If you would rather listen to this blog, click below. So, you’ve finally written your Great American Novel and now it’s time to encourage people to buy it. Your best friend? SOCIAL MEDIA! Twitter is an author’s lifeline. You can find…
Revised 8/29 after receiving royalty statemet data. I organized a coordinated e-book promotion this past Mother’s Day—because motherhood is a big piece of my contemporary novel, Appetite—for the first time. I had read several e-marketing…
In my past life (the one that paid the bills) I was a department head. It was a position requiring more head than heart. Now retired, I have begun to pursue a lifelong interest in writing. This began quite simply. My mother was a poet and I was…
My grown children are still trying to teach me, rather laughing at me, what the difference between a tweet, Instagram, or snapchat is! They still remind me that I do not need to sign my texts; Love, “Mom”! But when I saw Hometown Reads asking…
Do all authors need a blog? Nope. But blogging sure can save you a lot of time and marketing money…and it’s the easiest way to establish your author brand. Authors must be on social media these days—and a blog is the only social medium…
I’ve published two books. The first one, Beyond Drama: Transcending Energy Vampires, was self-published and we did very little to market it. The second one, Conflict Without Casualties: A Field Guide for Leading With Compassionate Accountability…
As a new author, I jumped head first into self-publishing with my first two works. As far as mistakes go, I tend to think that I made every one that seasoned authors warn new authors about, and like many, I didn’t realize how challenging…
This post was originally published on WeavingInfluence.com. I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other…
When I began this journey to published author, I had no idea what I was getting myself into. I only knew I loved to write and desperately wanted to get my first book out there. Honestly, I thought writing was hard…until I tried to market what I…
I used to teach journalism, and one of the first lessons about writing a good journalistic article was finding the right hook to appeal to the audience. The more I learn about book marketing, the more I find the comparison to fishing to be apt. When…