As a writer and design consultant, I often focus on color. A favorite question for clients seeking branding advice is, “Have you had your color today?” This seems like a simple question, perhaps referencing a scarf or sales banner. However, my…
Hometown Reads is all about community, and it’s one of my big things too. I’m one of those folks who sees something missing, and jumps in to fill the gap. I built a great thriving local writer’s group here in Sacramento with more than forty…
How do we—most of us untrained in marketing skills—manage to make our books not just noticed, but desired–even craved by readers?
We all know that when it comes to writing, we have to find our voice. What we don’t often hear is that the same is true for us as marketers. There are right and wrong ways to market your book as well as your brand as an author. Much of what…
After years of contemplating, I dared to enter the prestigious, but challenging world of the “struggling authors’ society”. I always wanted to write children’s books; I finally figured out what I wanted to write about. Now, that my…
