Next, is Google’s Keyword Planner research! I know, I know…I said this would be simple. Google’s Keyword Planner tool can seem daunting, but trust me. This is an important step, so, for lack of a better saying: Struggle through…
In the ever-changing world of book publishing, one thing always remains a deadly constant: Discoverablity. Without discoverability, many New York Time’s bestselling books wouldn’t even graze the bottom of the list. A new book could be…
Few Americans have ever been invited to an author party, but most say they would love to attend one this year. It’s definitely the most fun way to sell 50 to 250 copies of your new book in a single evening…
Change is tonic, right? In those good ol’ days (say, 1996, when my first book was published), publishers arranged the signings and radio interviews. They also sought out reviewers. All a writer had to do was send postcards, make phone calls, walk…
A very good friend of mine who lives in Sedona – Arizona has recently been globe-trotting the world on a series of learnings. I was fascinated to speak with her last week and we discussed many subjects and the topic lead into deep conversation on…
I packed a bag with copies of my books and press releases, made a list of places I hoped would be receptive to my pitch and started making the rounds. The local libraries were less enthusiastic than I had hoped however they did…