Every author should love book bloggers, because they truly love books and authors. Snagging reviews in newspapers, magazines and major sites takes work, connections and a lot of luck. Book bloggers can be much more accessible and, because they write…
As an author, one of the most daunting realizations you have, after the immensely demanding experience of writing your book, is that you are now just getting started. The hardest lesson I had to learn, both as a speaker and author, is that the job…
When authors get together, they talk about selling books: what works, who can help, where novels sell like Snickerdoodles, that sort of thing. They also talk about other authors, and when they do, your name should not come up in the following…
How small can you get? What do I mean by that? In the world of marketing and understanding your ideal client there is a massive group of people that you can reach. But as I have learned in my author journey, a book for everybody is a book for…
For the independent author every marketing opportunity is a challenge and every challenge is an opportunity. In my case, one of the biggest hurtles is a book signing event. While exciting to consider, it’s always a daunting experience for…
What if finding your audience may be the single most important part of getting people to read your book?
As a genre author with a small press publisher, or a self-published author, it can be extremely difficult to get any traction among all the millions of titles available. So how do you get noticed? A: Shout out “HEY, BUY MY BOOK!” all over social…
As authors, particularly of niche topics, we sometimes struggle to find a way to connect with our audience.
If you would rather listen to this blog, click below. So, you’ve finally written your Great American Novel and now it’s time to encourage people to buy it. Your best friend? SOCIAL MEDIA! Twitter is an author’s lifeline. You can find…
Revised 8/29 after receiving royalty statemet data. I organized a coordinated e-book promotion this past Mother’s Day—because motherhood is a big piece of my contemporary novel, Appetite—for the first time. I had read several e-marketing…