One of the most important things an author can do once he or she has written an excellent book, is get people to read it. Duh. The really hard part is convincing those who’ve read it to post a good review. This can be awkward, unpleasant and even…
As an indie, or even traditionally, published author the task of marketing and selling your book falls on the creator. Congrats – that’s you! Think of this as another challenge that you are able to conquer and an opportunity to…
Writing poetry and selling poetry are two completely different animals. Replete with various challenges, poetry falls into its own category, and is unlike fiction or non-fiction entries. Poetry can be marketed as a single poem, a group of poems or…
As Hometown Reads authors living two blocks apart in Minneapolis, we’ve found power in partnership. For nearly a decade, we’ve been buddying up to promote ourselves and sell our books. It’s a marketing best practice we stumbled on but now…
A very good friend of mine who lives in Sedona – Arizona has recently been globe-trotting the world on a series of learnings. I was fascinated to speak with her last week and we discussed many subjects and the topic lead into deep conversation on…
I packed a bag with copies of my books and press releases, made a list of places I hoped would be receptive to my pitch and started making the rounds. The local libraries were less enthusiastic than I had hoped however they did…
I’m excited about what we’ve done so far in building Hometown Reads because I believe to be successful in marketing a book, authors need to start where they are — mobilizing the networks of relationships they already have. Oftentimes…