In the summer of 2014, several local authors met to discuss the marketing of what they’d written and published. From that first meeting, Authors Innovative Marketing (AIM) has now expanded to more than 30 Members plus valued Friends of AIM. We…
When I began this journey to published author, I had no idea what I was getting myself into. I only knew I loved to write and desperately wanted to get my first book out there. Honestly, I thought writing was hard…until I tried to market what I…
As a physical therapist, preparing to publish Your Body Book Guide to Better Body Motion with Less Pain, I purchased John Kremer’s 1001 Ways to Market Your Books. I read it from cover-to-cover, all 700 + pages. I turned down corners of pages…
As a self-published author, I learned early on that there are two bywords in book promotion: shameless and relentless. This is not a time for false modesty. You’ve written a book you can be proud of: Tell the world. Also, you can’t give up after…
Long before my first book was published, I read-up on the best practices for autographing books. My wife thought I was crazy for spending so much time on this topic considering I didn’t have a book that needed signing, but the information learned…
Congratulations, you’ve published a book. Are you ready to sell an experience? Publishing houses have limited time and resources so authors, self-published or otherwise, wear many hats. In part or fully, the job of promoting and marketing a book…
Whenever I get the clever idea to try something new I ask—with a nonchalant shrug—“How hard can it be?” If you ever hear me say this, please smack me, because it is always harder than I thought. Having once taken a video production class, I…
My kids and I anticipated visiting a new indie bookstore in a nearby town. From what I could tell, the owner seemed receptive to local authors. After a brief phone call, I learned that she’ll accept local authors’ books on…