As a marketer, I’m always looking to learn new techniques and repeat tactics that work. I recently had the pleasure of talking with Simone Stover…
When my friend Jeff recommends a book, I usually run right out and buy it. So when he mentioned Gift-ology, I placed my Amazon order. Gift-ology, by John Ruhlin is about the art and science of using gifts to cut through the noise, increase…
You feel like an imposter. You hear your inner voice whispering, “What makes you think you’re a writer? What makes you think you’re any good?” “Why would someone want to read anything I write?” How do you combat these voices and be the…
Writing a book is an amazing accomplishment…but also extremely daunting and overwhelming. You pour your heart and soul into a piece of writing for months—even years. You’ve built up your connections through writers groups, publishing options…
Next, is Google’s Keyword Planner research! I know, I know…I said this would be simple. Google’s Keyword Planner tool can seem daunting, but trust me. This is an important step, so, for lack of a better saying: Struggle through…
Few Americans have ever been invited to an author party, but most say they would love to attend one this year. It’s definitely the most fun way to sell 50 to 250 copies of your new book in a single evening…