Every author should love book bloggers, because they truly love books and authors. Snagging reviews in newspapers, magazines and major sites takes work, connections and a lot of luck. Book bloggers can be much more accessible and, because they write…
Pay-per-Click ads (PPC ads) are some of the most effective ways to sell books. PPC ads can also be a major headache if you don’t understand how they work. Here’s an explanation in a nutshell. PPC ads are auctions. You bid on a keyword…
Because of the changing nature of the publishing world and the revolution in electronic book purchasing, your book must be known throughout the digital world. This is where the author must work hard for success.
Think local and think about your book’s theme. Don’t get discouraged. You wrote a book. That matters.
Revised 8/29 after receiving royalty statemet data. I organized a coordinated e-book promotion this past Mother’s Day—because motherhood is a big piece of my contemporary novel, Appetite—for the first time. I had read several e-marketing…
In the ever-changing world of book publishing, one thing always remains a deadly constant: Discoverablity. Without discoverability, many New York Time’s bestselling books wouldn’t even graze the bottom of the list. A new book could be…
Every author should love book bloggers, because they truly love books and authors. Snagging reviews in newspapers, magazines and major sites takes work, connections and a lot of luck. Book bloggers can be much more accessible and, because they write…