As an Indie author, marketing is a hot topic for me. I am always trying to keep on top of trends and and learn as much as possible. There are so many options to market books out there. It can be overwhelming (and expensive) if you’ve never done it…
For me, life in general has always been about people, and that includes promotion. For me, direct contact works best.
This post was originally published on WeavingInfluence.com. I’ve noticed that some clients are resistant to sending email marketing messages about their work. Why? As authors who are seeking to promote a message, they are the recipient of other…
When fellow authors have asked me for advice on how to market books, I ask one question: Have you done any events? The typical response is, yes, book signings either at Barnes & Noble or some local mom and pop shop. Nope, that won’t cut…
As a physical therapist, preparing to publish Your Body Book Guide to Better Body Motion with Less Pain, I purchased John Kremer’s 1001 Ways to Market Your Books. I read it from cover-to-cover, all 700 + pages. I turned down corners of pages…
Most authors love writing books more than selling books. We want readers to buy our books, but with acquiring readers comes the hard work of business, marketing, and self-promotion. We dream of the day we will sit behind our book table as readers…
When I published my first book, Forgetting English, back in 2009, social media wasn’t quite the phenomenon it was today. I had just joined Facebook, I wasn’t on Twitter, and Instagram didn’t even exist. Back then, I relied on email marketing…
With the launch of my fourth novel, “The House Always Wins,” in October, 2017, I’ve been in full promo mode for the last four months. Luckily, I’m a marketing guy in real life, which may give me a leg up but doesn’t make the task any…
If you request a review from a busy book blogger, you are likely to be put in a months-long que. Popular bloggers can’t keep up with the requests they get, and some of the biggest bloggers get paid by large publishers to review books. What chance…
Long before my first book was published, I read-up on the best practices for autographing books. My wife thought I was crazy for spending so much time on this topic considering I didn’t have a book that needed signing, but the information learned…