Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and business professionals with ever-growing networks.
The vision for this podcast is for Becky to share what she has learned in the 8 years of business book launches and what she continues to learn daily. At the end of every episode, Becky will share actions you can implement to reach a wider audience with your book and message.
In the summer of 2014, several local authors met to discuss the marketing of what they’d written and published. From that first meeting, Authors Innovative Marketing (AIM) has now expanded to more than 30 Members plus valued Friends of AIM. We…
As an author, one of the most daunting realizations you have, after the immensely demanding experience of writing your book, is that you are now just getting started. The hardest lesson I had to learn, both as a speaker and author, is that the job…
When authors get together, they talk about selling books: what works, who can help, where novels sell like Snickerdoodles, that sort of thing. They also talk about other authors, and when they do, your name should not come up in the following…
Ah, marketing! I could start out by saying it’s tough. Nah, that wouldn’t do. Besides, most authors already know this. When I think about marketing my newest release, there are lots of things I’d rather do. Like keep working on the edits of…
What if finding your audience may be the single most important part of getting people to read your book?
Authors use props—objects, food, music, accessories, hobbies, animals, and many other things—to support their characters and move them through different scenes, and they use props to provide subtle cues to the reader as to how to feel about the…
With the launch of my fourth novel, “The House Always Wins,” in October, 2017, I’ve been in full promo mode for the last four months. Luckily, I’m a marketing guy in real life, which may give me a leg up but doesn’t make the task any…
If you request a review from a busy book blogger, you are likely to be put in a months-long que. Popular bloggers can’t keep up with the requests they get, and some of the biggest bloggers get paid by large publishers to review books. What chance…
After years of contemplating, I dared to enter the prestigious, but challenging world of the “struggling authors’ society”. I always wanted to write children’s books; I finally figured out what I wanted to write about. Now, that my…