For the independent author every marketing opportunity is a challenge and every challenge is an opportunity. In my case, one of the biggest hurtles is a book signing event. While exciting to consider, it’s always a daunting experience for…
Making Lemonade Remember when you were a kid and you and your sister, brother, neighbor, or schoolmate decided to make some money by selling lemonade, cookies, watermelon, or stuff you thought your mother didn’t need? Well, the adult equivalent…
Here are several approaches to promoting sales that I have found helpful: Distributing postcards-I include a small postcard displaying the cover of my latest release with a description in every bill or letter that I mail out. I also hand them out…
It takes effort to get a book noticed, and whether you publish independently, traditionally, or somewhere in the middle, you’re the one who cares most about your work.
If you request a review from a busy book blogger, you are likely to be put in a months-long que. Popular bloggers can’t keep up with the requests they get, and some of the biggest bloggers get paid by large publishers to review books. What chance…
My kids and I anticipated visiting a new indie bookstore in a nearby town. From what I could tell, the owner seemed receptive to local authors. After a brief phone call, I learned that she’ll accept local authors’ books on…
