Welcome to The Book Marketing Action Podcast with Becky Robinson! Becky is the founder and CEO of Weaving Influence, a digital marketing agency that specializes in marketing books and connecting leadership and business professionals with ever-growing networks.
The vision for this podcast is for Becky to share what she has learned in the 8 years of business book launches and what she continues to learn daily. At the end of every episode, Becky will share actions you can implement to reach a wider audience with your book and message.
Most authors love writing books more than selling books. We want readers to buy our books, but with acquiring readers comes the hard work of business, marketing, and self-promotion. We dream of the day we will sit behind our book table as readers…
Everyone wants a free book. Goodreads leverages giveaways for your marketing benefits. It is easy, it works, and it only cost you the number of books you choose to give away. Goodreads provides a fun place to list the books you have read, want to…
Been to the movies lately? If you’re like me, in order to secure a decent seat, I try to get there a few minutes early. But it doesn’t really matter, even if I’m running late. I never miss a thing. Why? Because I’m going to be exposed, like…
When my friend Jeff recommends a book, I usually run right out and buy it. So when he mentioned Gift-ology, I placed my Amazon order. Gift-ology, by John Ruhlin is about the art and science of using gifts to cut through the noise, increase…
So much of what people share with regards to book marketing anymore focuses on the digital aspect of it. Websites, a strong social media presence, how to reach people whether they’re on their laptops, tablets, or…
Back in January, I decided to have my middle-grade fairy tale, Petrella, the Gillian Princess, which launched in November of 2016, created into an audiobook. Most publishing experts will tell you that when you’re ready to publish a book, try to…
Writing a book is an amazing accomplishment…but also extremely daunting and overwhelming. You pour your heart and soul into a piece of writing for months—even years. You’ve built up your connections through writers groups, publishing options…
In the ever-changing world of book publishing, one thing always remains a deadly constant: Discoverablity. Without discoverability, many New York Time’s bestselling books wouldn’t even graze the bottom of the list. A new book could be…
Few Americans have ever been invited to an author party, but most say they would love to attend one this year. It’s definitely the most fun way to sell 50 to 250 copies of your new book in a single evening…