Unless you have a huge marketing budget, which most of us don’t, marketing success is hit-and-miss at best. I’m an advocate of the shotgun method. Even if you don’t care for it, social media is a necessary tool. One article I read suggested…
As a writer, it is hard to know where to start when building your author platform. The most important idea that I can impart to you about a writer’s platform is that the time to start is now. Not tomorrow. Not when you complete the rough draft…
How do we—most of us untrained in marketing skills—manage to make our books not just noticed, but desired–even craved by readers?
I had to convince myself that promoting my book wasn’t self-promotion, it was book promotion. No promo, no sales. I needed a plan.
Promotion is the single most powerful tool for one of the craft. It matters not what craft you choose but choosing a promotional platform can be a daunting task. Her are my top ten marketing tools.
For me, life in general has always been about people, and that includes promotion. For me, direct contact works best.
As authors, particularly of niche topics, we sometimes struggle to find a way to connect with our audience.
Here’s a chance to put into play the same creativity you used to shape your novel. This is why I’m going to suggest the same method of marketing another writer suggested to me.
I attend a large writer’s group and, at 59, I’m actually on the lower end of the age spectrum. I’ve notice whenever our speakers talk about setting up a platform most of the group goes into zombie eye glaze mode. This week I spent three hours…
Do all authors need a blog? Nope. But blogging sure can save you a lot of time and marketing money…and it’s the easiest way to establish your author brand. Authors must be on social media these days—and a blog is the only social medium…