We, as writers, don’t talk enough about marketing and public relations. We think the hardest part is writing our books, and don’t get me wrong, that is difficult, but nothing is as hard as having your novel, doing the launch, and then not having…

Unless you have a huge marketing budget, which most of us don’t, marketing success is hit-and-miss at best. I’m an advocate of the shotgun method. Even if you don’t care for it, social media is a necessary tool. One article I read suggested…

Only the first of my twelve books out so far is self-published, with the others being brought out by five different publishers in Canada and the U.S.A. Working on discovery, marketing and sales is still a major part of what I do as an author. And…

As a writer, it is hard to know where to start when building your author platform. The most important idea that I can impart to you about a writer’s platform is that the time to start is now. Not tomorrow. Not when you complete the rough draft…

Even with a limited budget, there is much an Indy Author can do to spread the word about themselves and their novel.

In this business, you must network and use every social media channel available. It takes time, money and effort, but you don’t get results over night.

I had to convince myself that promoting my book wasn’t self-promotion, it was book promotion. No promo, no sales. I needed a plan.

Promotion is the single most powerful tool for one of the craft. It matters not what craft you choose but choosing a promotional platform can be a daunting task. Her are my top ten marketing tools.

For me, life in general has always been about people, and that includes promotion. For me, direct contact works best.